Industry News

How Email Marketers Are Embedding Video

https://www.emarketer.com/Chart/Share-of-Embedded-Marketing-Email-Videos-North-America-by-Format-June-2015-Aug-2016-among-campaigns-analyzed-by-Liveclicker/199757   About 22% of US marketing practitioners plan to add HTML 5 video this year. Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to […]

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From Ad Age- Facebook Signals Institutions Are Out, Individuals Are In

With Facebook’s recent announcement that it is changing its algorithm to favor content from friends and family over publications, the media community is proceeding with uncertainty. This change makes it clear that people are prioritizing relationships, and marketers should be as well. With trust in institutions at an all time low, peer-to-peer influence has never […]

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What’s New at Rhycom?

The summer is finally starting to heat up, and so are things here at Rhycom. We’ve added some new clients to our roster and are busy creating everything from media plans to websites. To give you an idea of what’s keeping us busy, say hello to a few of our new clients!   Doherty Steel What […]

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Rhycom’s Kate Barker Wins Agency Media Buyer of the Year

Rhycom’s Director of Media and Client Services, Kate Barker, was named “Agency Media Buyer of the Year” at the Annual Media Mix of Kansas City Awards Banquet held June 18th at The Gallery in KC, MO. The Annual Awards Banquet is held each year in June, recognizing outstanding performers in the media community. Kate accepted the award, saying “It is […]

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‘Mobilegeddon’ – How Google’s New Algorithm Might Affect Your Website

On April 21st, 2015, Google released a new mobile-friendly algorithm that will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Long story short, the new algorithm will negatively impact non-mobile-friendly sites when searches are performed on a mobile device via Google. While the algorithm will not have an impact on desktop […]

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Rick Rhyner: Important Aspects to Consider When Hiring an Agency

There are a number of important attributes to consider; industry experience, agency size, capabilities, chemistry and level of service are important factors to keep in mind when searching for an agency. Industry Experience I believe relevant industry experience is always a plus when considering agencies, but it is not the end all. If an agency […]

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