Rhycom Insights

Do You Have a Responsive Site?

https://www.emarketer.com/Article/Half-of-B2B-Sellers-Have-Responsive-Site/1014748 Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design.   In August 2016, ecommerce solutions provider Gorilla Group surveyed the websites […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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TV Advertising Drives Social Chatter

Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]

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Why Influencers are Key to Your Content Platform

How B2B marketers can tap “influentials” for content marketing. http://adage.com/article/digitalnext/influencers-key-content-platform/301981/ The New Year is upon us, the marketing statistics are coming out, and the numbers on content marketing remain confusing. As it becomes more pervasive (nine out of 10 b-to-b marketers use content marketing to drive customer engagement), content marketing is also the focus of […]

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Five Social Trends Marketers Won’t Be Able to Ignore in 2016

Happy New Year – Here is a great article from Ad Age that addresses expected Social Media changes in 2016 http://adage.com/article/digitalnext/social-trends-marketers-ignore/301725/   With the year coming to an end, headlines like “The War on Advertising” and “The Perfect Storm” are becoming more common as marketers are getting the year-end jitters, asking “What’s next?” and “Where […]

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Small Business isn’t just for Saturdays!

We’re all familiar with Black Friday, Small Business Saturday and Cyber Monday.  My favorite is Small Business Saturday.  Small Business Saturday was conceived by American Express in 2010 to help consumers support the small businesses that are the backbone of our country.  Did you know: Over 55% of the working population, works in a small […]

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Rick Rhyner: Important Aspects to Consider When Hiring an Agency

There are a number of important attributes to consider; industry experience, agency size, capabilities, chemistry and level of service are important factors to keep in mind when searching for an agency. Industry Experience I believe relevant industry experience is always a plus when considering agencies, but it is not the end all. If an agency […]

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Julie Bennett: Why an Online Presence is More Valuable Now than Ever

In the today’s business environment, many organizations are missing out on great opportunities by not understanding the value of a prominent online presence. Those who are taking advantage of these opportunities by utilizing websites tied with SEO, SEM, social media, blogging, and online advertising are receiving the most significant gains. Did you know about 9 […]

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