BlueCross BlueShield of Kansas City is the largest health insurance provider in the Kansas City area, offering health empowerment and trusted support to more than one million members. As a slow economy has shed jobs, the result has been more individuals have lost their group sponsored health insurance plans and are seeking individual plans.
Rhycom orchestrated an online advertising campaign that demographically targeted adults ages 25-39 seeking individual healthcare insurance. Animated banner advertisements were featured on prominent healthcare and lifestyle websites. The online ads drove consumers seeking individual health insurance to a website landing page that provided them with easy access to quick, customized insurance quotes. The campaign included social media and pay-per-click advertising and attributed to hundreds of new policies.