Commerce Health Services FinancingVideo
Commerce Bank was looking for an effective strategy to market to health care providers. They needed to make a complex lending program, Health Services Financing, simple and easy for decision makers to understand the value proposition, process and benefits to hospitals and their patients.
Rhycom partnered with Commerce on a twofold digital approach: an animated video that can be used in email and website marketing, and testimonial videos that highlight actual customers. Both tactics focused on the program’s simplicity and the testimonial videos illustrated the benefit to patients and the financial ROI to hospitals.