Commerce Bank, with over 200 branches in 5 mid-western states, is a leader in personal, small business and commercial banking as well as wealth management. They developed a product line, Commerce Vantage, an integrated suite of business to business financial services designed to streamline companies’ accounts payable process. The challenge was to effectively communicate the breadth of the offering in a simple easy to understand manner.
Rhycom developed a series of animated videos that took a complex selling proposition and broke it down into 4 separate and integrated videos. The videos were educational and provided a marketing message that focused on enhanced accounts payable automation and revenue share for Commerce clients. The videos are being used to create awareness for the national business development initiative and provide features and benefits to prospects.