Foundation Medicine

Branding
CHALLENGE
Vector Oncology is a leader in the design and delivery of real world oncology research and data analytics.  Utilizing their comprehensive Oncology Data Warehouse and proprietary Patient Care Monitor (PCM) patient engagement platform, Vector’s project teams, oncology experts and health economics and outcomes scientists design and deliver real world evidence and insight in cancer research. As part of their partnership with Foundation Medicine on their Cancer of Unknown Primary (CUP) research study, Vector was looking for support in developing a study kit for the sponsor to directly communicate with each clinical research site and provide important information about the study.
SOLUTION
In partnership with Vector, Rhycom is developing investigator kits to be disseminated to each research site participating in the Foundation study. This process includes the conception of a study brand, design of the kit materials and fulfillment of the kits to engage the centers to recruit patients and increase adherence for them.