KMBC and KCWE, the local Hearst broadcast affiliates, are home to ABC and CW programing in the Kansas City market. These two stations keep all of Kansas City informed with top rate news coverage and entertained with some of the hottest shows on television. As KMBC and KCWE rollout new programs in their lineup, Hearst uses local media advertising to drive awareness of the new offerings. Hearst needed an agency partner that could help effectively and efficiently deliver the right message to their audience.
As agency partner, Rhycom worked closely with each station’s promotional team to build campaigns with local media that would help drive awareness of new programing on each station. Working closely with the client, Rhycom helped plan and negotiate strategic, time sensitive campaigns to help support the fan base of programs like Ellen, Modern Family, and Anger Management, while coordinating the co-op submissions with partners like Warner Brothers.