SpectraYield

Branding / Video

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CHALLENGE
spectrayield is a revolutionary new cloud-based yield-forecasting tool that uses real-time crop harvest data from a fleet of 200+ combines across the U.S. It allows market participants, including cash and futures traders, growers, transportation sources and others, the ability to instantly see county-by-county crop yields and how they compare to historical norms. spectrayield needed assistance launching its new product into the marketplace.
SOLUTION
The goal was to introduce spectrayield’s technology to the market and position it as the leader in real-time yield crop forecasting. Rhycom provided branding, a website, video, sales presentation and product user guide. The result was an integrated marketing initiative that increased awareness and assisted in business development.