UBC

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CHALLENGE
United BioSource Corporation (UBC), an Express Scripts Company, partners with life science companies to make medicine and medical products safer and more accessible. A leading provider of pharmaceutical support services, UBC attends over 30 industry conferences each year in the US and Europe to meet with clients and partners. At a recent DIA Annual meeting in Boston Massachusetts, UBC was looking for a distinctive way to reach its audiences and create lasting connections. DIA has more than 7,000 global attendees with over 450 exhibitors each year.
SOLUTION
In addition to the planning and execution of UBC’s 20’ x 30’ booth, Rhycom organized a 150-person client event during the DIA Annual Meeting. Themed “Culinary Creations & Libations,” this exclusive event was held in a Boston landmark, The Liberty Hotel with its 90-foot central rotunda. Rhycom orchestrated the event from concept to execution by researching event locations, selecting the menu and furniture, and coordinating setup on-site. The event was a great success and well attended by many clients and prospective clients.