content strategy

WorkView Website

Rhycom Partners with WorkView

We have had the privilege to partner with WorkView on the development of their website. WorkView is a SAAS provider of enterprise work management solutions with a core offering that enables people to better manage their workload by driving exceptional communication, visibility and accountability.  We encourage everyone to browse their website and take advantage of their product […]

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Do You Have a Responsive Site?

https://www.emarketer.com/Article/Half-of-B2B-Sellers-Have-Responsive-Site/1014748 Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design.   In August 2016, ecommerce solutions provider Gorilla Group surveyed the websites […]

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How Email Marketers Are Embedding Video

https://www.emarketer.com/Chart/Share-of-Embedded-Marketing-Email-Videos-North-America-by-Format-June-2015-Aug-2016-among-campaigns-analyzed-by-Liveclicker/199757   About 22% of US marketing practitioners plan to add HTML 5 video this year. Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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TV Advertising Drives Social Chatter

Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]

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Nielsen’s Social Content Ratings Will Include Data From Facebook.

http://www.adweek.com/news/television/nielsen-will-add-facebook-its-social-ratings-measure-conversation-around-tv-169095 Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV Instagram next for expanded service By Tim Baysinger For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching […]

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Why Influencers are Key to Your Content Platform

How B2B marketers can tap “influentials” for content marketing. http://adage.com/article/digitalnext/influencers-key-content-platform/301981/ The New Year is upon us, the marketing statistics are coming out, and the numbers on content marketing remain confusing. As it becomes more pervasive (nine out of 10 b-to-b marketers use content marketing to drive customer engagement), content marketing is also the focus of […]

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