marketing

Rhycom Named One of the Fastest-Growing Companies in Kansas City

Rhycom was selected to the Ingram’s Corporate Report 100, Kansas City’s fastest-growing companies for 2017. The list was recently published in Ingram’s magazine and on their website. Rhycom was fortunate to be named to the list in 2016 as well. “We have been very fortunate to work with a lot of great organizations over the […]

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Thomas McGee chooses Rhycom

Rhycom was recently tapped to partner with the insurance brokerage firm on the rebrand of their historic 107 year old company. Thomas McGee, founded in 1910 is one of the midwest’s premier risk management companies. Rhycom will provide strategy, research, branding, website development and advertising. “It was really exciting to be chosen by Thomas McGee, […]

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WorkView Website

Rhycom Partners with WorkView

We have had the privilege to partner with WorkView on the development of their website. WorkView is a SAAS provider of enterprise work management solutions with a core offering that enables people to better manage their workload by driving exceptional communication, visibility and accountability.  We encourage everyone to browse their website and take advantage of their product […]

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How Email Marketers Are Embedding Video

https://www.emarketer.com/Chart/Share-of-Embedded-Marketing-Email-Videos-North-America-by-Format-June-2015-Aug-2016-among-campaigns-analyzed-by-Liveclicker/199757   About 22% of US marketing practitioners plan to add HTML 5 video this year. Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to […]

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WorkView Taps Rhycom

WorkView, a cloud based provider of enterprise work management solutions has hired Rhycom to assist them in developing their brand, website, video and digital advertising strategy and implementation. “We couldn’t be more excited to partner with WorkView and Mark Williams, their CEO.  Mark brings a world of experience to WorkView from his time as President and COO at Optiv, previously […]

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Rhycom is named to Expertise.com’s Top 20 Advertising Agencies in Kansas City

Expertise.com is a leading national organization focused on ranking service organizations. They looked at 262 advertising agencies in Kansas City and picked their Top 20 for 2016. Their goal is to connect people with the best local marketing experts. To do that, they analyze and score advertising agencies on more than 25 variables across six […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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TV Advertising Drives Social Chatter

Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]

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#IAMANATHLETE

#IAMANATHLETE WIN for KC recently held their KC Women’s Sports Awards Celebration Luncheon.  The event recognizes the awards, contributions and achievements in women’s sports and fitness in the Kansas City area. It was inspiring listening to the bravery, dedication and determination in the winner’s stories.  To use a mash-up word coined by Sarah Morris, the […]

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Nielsen’s Social Content Ratings Will Include Data From Facebook.

http://www.adweek.com/news/television/nielsen-will-add-facebook-its-social-ratings-measure-conversation-around-tv-169095 Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV Instagram next for expanded service By Tim Baysinger For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching […]

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