media planning

Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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Small Business isn’t just for Saturdays!

We’re all familiar with Black Friday, Small Business Saturday and Cyber Monday.  My favorite is Small Business Saturday.  Small Business Saturday was conceived by American Express in 2010 to help consumers support the small businesses that are the backbone of our country.  Did you know: Over 55% of the working population, works in a small […]

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