We are always on the lookout for the latest trends in marketing, and video marketing has emerged as one of 2013’s more valuable tools. Check out these statistics:
- 46% of people say they would be more likely to seek out information about a product or service after seeing it in an online video.
- 55% of users watch at least one video a day.
- The average user spends 88% more time on a website with video.
- Over one billion unique users visit YouTube every month.
You can’t fit everything you need to say in a two-inch ad or a 140-character box, so look to video to tell your story. Video allows you to dynamically present your content in a method that will be easily accessible and relatable to your best customers. You’re in control of the type and length of content delivered, and you’ll receive the benefits associated to streaming video into your website.
With many different video approaches, identifying your messaging strategy is the best place to start. Contact Rhycom for help with your video marketing initiative and check out some of these articles below for additional information: