Video Marketing Follow-up

If you are questioning the value and ROI of video in marketing, take note of these key points:

  • Google favors web pages with YouTube embeds
  • Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually
  • All but one of the Globe’s Top 100 brands have built a strong presences on YouTube
  • 56 of the Top 100 Global Brands have 10 or more YouTube channels
  • In the past eight years, these powerhouses have created a total of 1,378 YouTube channels, containing 258,000 videos and have attracted over 9.5 billion collective video views

The article is worth a look and if you want to read more, click here for the full report: The Top 100 Global Brands: Key Lessons for Success on YouTube.