Content marketing has become the latest buzzword in the marketing and advertising industry as companies try to find more revelant and personalized ways to reach and engage consumers. However, many marketers do not think of how a sales tool may enhance their content marketing activities and make them more targeted and trackable.

CRM (customer relationship management) systems have generally been thought of as exclusively sales tools, but they can be integrated with marketing campaigns to generate valuable data for both marketing and sales teams.

The combination of content marketing and a CRM can streamline complicated marketing-to-sales processes by creating visibility of who is responding to published content, what they found relevant, and how to best market/sell to them in the future. By integrating the two, you can create more targeted campaigns, reach leads and customers in a more meaningful way and tie marketing to sales with measureable results.

The future of content marketing will not only be about creating connections to customers with relevant content, it will be about turning those connections into revenue. A CRM may be just the key.

For additional information, check out these articles:

Where CRM and Content Marketing Collide
CRM Can Improve Content Marketing