Alexa, How Do I Drive More Brand Awareness?

Rhycom is excited to announce that we are the first agency in the Kansas City market to negotiate advertising placements on Amazon’s Alexa voice and video assistant. Rhycom’s client, Kansas City Regional Association of Realtors® (KCRAR) will run a “Did You Know” campaign that will highlight the benefits of using a licensed Realtor®. The brand awareness ads will run on the KSHB News Flash audio and video platforms.

“With the ever changing media landscape, Rhycom is always looking for different and unexpected ways our clients can reach the connected consumer.” Pam Williams, Media Director.

Voice assistants have gained significant market penetration over the last year and are expected to grow 130% this year.  Amazon’s Smart Speaker, Alexa, represents 70% of the market. Alexa has a multitude of capabilities, but most people are using their devices to play music, get the weather, ask a question or get news flashes. (eMarketer)

“We’re delighted to partner with Rhycom and KCRAR on this inaugural sponsorship. When agency partners are willing to be innovative with their media campaigns it is a win/win for everyone,”Dondi Henak, KSHB’s Local Sales Manager.


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