Durrie Vision is a nationally recognized innovator and leader in the field of refractive surgery located in Overland Park, Kansas.
With the media landscape and customer journey continually becoming more fragmented, Durrie Vision began to look for a marketing plan that would deliver a relevant LASIK message to a hard-to-reach audience to generate more leads.
Rhycom developed a “What can LASIK do for you” campaign that conveys the benefits of having the LASIK procedure. The campaign uses a synergistic approach via advanced TV, programmatic audio, display, and paid search to drive users down the consumer funnel and generate leads. After implementing this holistic media campaign, Durrie Vision saw a seen a 75%+ increase in quality inbound calls, as well as hundreds of online bookings. By using a multitude of behavioral targeting segments from various data providers, Rhycom was able to find in-market prospects and serve ads to them across multiple media channels in order to achieve the optimal frequency required for them to convert.
- 75% Increase in quality calls after the first month of campaign
- 25% of users only take 48 hours to book after viewing advertisement
The knowledgeable and passionate team at Rhycom has served as an extension of Durrie Vision’s marketing department for many years, getting results every step of the way. From media planning, creative development, and campaign execution, they bring vast agency expertise, but with personalized attention. They take the time to listen to and understand our vision, goals, and challenges, and then get to work creating cost-effective solutions.
Courtney Moilanen, Marketing Manager