“Please Send Me the Logo File.”

“Please Send Me the Logo File.”

Everything You Need to Know About Logo Packaging At Rhycom, we specialize in brand development—and, yes, that includes logos. We’ve created a lot of them! So, we know that once you have fallen in love with that perfect new logo, it isn’t time to relax quite yet. Don’t...
Making a Difference with Sustainable Marketing

Making a Difference with Sustainable Marketing

Ten-to-fifteen years ago the idea of sustainable marketing could have been summed up by the catchphrase “going green.” Businesses were going paperless, reducing waste, limiting power usage, and using recycled products. The impact of business on the ecosystem was...

The Colorful World of Color Palette Design

How does a designer really go about choosing a color palette for their brand? How do we as designers explain that there really is strategic thinking behind our decisions and that it’s not just personal preference or subconscious decision? I will start by saying that a...