Business Today
Case Studies
Plaza III
For Plaza III, we have leveraged influencer marketing, local PR, and paid and organic social media to promote this local favorite’s products and drive website traffic.
Midwest Transplant Network
We are proud to honor the donors and donor families through our “Butterfly” graphic element and print ad that featured images of the many people who have helped fulfill this important mission.
Durrie Vision
Our creative work was based on the outcome and benefit of having great vision. You can really see all that life has to offer. The tagline “Sees the Day” perfectly captures the benefit of vision correction at Durrie Vision.
1-800-GOT-JUNK?
Rhycom’s multi-market franchise experience allowed us to partner with 1-800-GOT-JUNK? in over 50 U.S. and Canadian markets.
Maggie’s Place
Maggie’s Place is a new memory care community unlike any other in the United States. Our creative approach was to capture the unique details and special moments that reinforce that everyone can still live life to its fullest.
Blogs
Welcome, Jo Marie and Tricia!
Rhycom and our partner, Mayblack Media Consulting, are proud to welcome JoMarie Bertoncin as Director, Media Services, and Tricia Stephens as Strategist, Media Services. Regional, national and international media planning and buying is a strength at Rhycom, and we...
The Effectiveness of Video Marketing
Srinivas Narayanan, the director of Facebook AI, said “If a picture is worth a thousand words, a video is a library.” As social media continues to evolve, businesses need to adapt to it. Video marketing is becoming the leading form of advertising, producing the most...
Identifying Key Performance Indicators (KPIs) That Matter
Media is often measured in target rating points (TRPs), impressions, view-ability, as well as other metrics. These are important data to collect in order to determine if your campaign or marketing efforts are strong enough to make an impact on your target audience....
Franchise of the Year
Rhycom and Mayblack want to congratulate our partner, Drew Boyles, and the Greater LA 1-800-GOT-JUNK? Franchise. They won the 2021 Franchise of the Year Award, and we couldn't be happier for them. Criteria for the award include: contributing to the system in a...
Creating Pathways Between Social Media and Search Engine Marketing
Putting yourself in the mindset of your target audience is something that business owners and marketers can struggle with. It would definitely be easier if target audiences responded to our brands, products and services the way we want them to, or assume they would....