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How We Work
There’s No Such Thing As A Bad Idea
Chances are we’ve all been in a big brainstorming session where the moderator kicks things off by stating, “And don’t worry, there’s no such thing as a bad idea.” We all laugh to ourselves and think something along the lines of, “Yeah, right. I can think of a million...
Political Ads Are Everywhere
The November 8th general election is fast approaching, and you can’t turn on the TV without seeing a political ad or multiple political ads. The political advertising window opened on September 10th and will continue to flood the airways until election day on November...
Rhycom’s DNA: Built for Business Today
Rhycom is a marketing firm, built for business today, that succeeds by continually doing what is right for our clients. In today’s complex and ever-changing world, we help businesses uncomplicate the complicated. We cut to the chase, and we get down to business. In...
Welcome, Jo Marie and Tricia!
Rhycom and our partner, Mayblack Media Consulting, are proud to welcome JoMarie Bertoncin as Director, Media Services, and Tricia Stephens as Strategist, Media Services. Regional, national and international media planning and buying is a strength at Rhycom, and we...
Identifying Key Performance Indicators (KPIs) That Matter
Media is often measured in target rating points (TRPs), impressions, view-ability, as well as other metrics. These are important data to collect in order to determine if your campaign or marketing efforts are strong enough to make an impact on your target audience....