Media is often measured in target rating points (TRPs), impressions, view-ability, as well as other metrics. These are important data to collect in order to determine if your campaign or marketing efforts are strong enough to make an impact on your target audience....
Rhycom and Mayblack want to congratulate our partner, Drew Boyles, and the Greater LA 1-800-GOT-JUNK? Franchise. They won the 2021 Franchise of the Year Award, and we couldn't be happier for them. Criteria for the award include: contributing to the system in a...
Putting yourself in the mindset of your target audience is something that business owners and marketers can struggle with. It would definitely be easier if target audiences responded to our brands, products and services the way we want them to, or assume they would....
Rhycom works with a variety of professional service industries, yet across the board we will hear, “I don’t see any value in social media.” Have you or your company questioned the need for social media? Does it still feel like a passing fad where jumping on the...
It’s often said that the apple doesn’t fall far from the tree, and that seems to be more true every day as it relates to me and my second son, Kai. I’ve spent my entire career in advertising and have been fortunate to be a part of many successful brands. I’ve...
When I was an art student in high school, our teacher often stressed the importance of constructing a piece based on how we wanted it to be perceived. She explained how the human eye travels across a piece of work, and how an artist can manipulate the viewer's...