Unless you’ve been living under a rock, you have probably heard the phrase, “AI in the workplace,” at some point over the last several years. Conversations surrounding the growing development and accessibility of Generative AI run the spectrum from positive excitement...
Chances are we’ve all been in a big brainstorming session where the moderator kicks things off by stating, “And don’t worry, there’s no such thing as a bad idea.” We all laugh to ourselves and think something along the lines of, “Yeah, right. I can think of a million...
If you were one of the many who described the 2023 Super Bowl ads as “refreshing,” you’re not alone. We believe there’s a reason. The ads this year relied on shock value and were packed full of moments leaving viewers saying, “I didn’t see that coming!” From M&M's...
Srinivas Narayanan, the director of Facebook AI, said “If a picture is worth a thousand words, a video is a library.” As social media continues to evolve, businesses need to adapt to it. Video marketing is becoming the leading form of advertising, producing the most...
Media is often measured in target rating points (TRPs), impressions, view-ability, as well as other metrics. These are important data to collect in order to determine if your campaign or marketing efforts are strong enough to make an impact on your target audience....
The 2022 Super Bowl is not only the most anticipated football game of the season but also a showcase of some of the best and most creative TV advertisements of the year. Marketers and non-marketers alike, once a year, look forward to the commercials to see what large...