During our recent work with cybersecurity experts, True Owl Technologies, on website development and an integrated email campaign, we were prompted to reevaluate our own cyber defenses. To be proactive, we researched and compiled some essential practices companies...
Whether purchasing items in person or online, shopping post-pandemic has changed. The growth of e-commerce over the past several years has not slowed down, and social media use has increased year over year. What does this mean for businesses? Social commerce. Social...
Unless you’ve been living under a rock, you have probably heard the phrase, “AI in the workplace,” at some point over the last several years. Conversations surrounding the growing development and accessibility of Generative AI run the spectrum from positive excitement...
Chances are we’ve all been in a big brainstorming session where the moderator kicks things off by stating, “And don’t worry, there’s no such thing as a bad idea.” We all laugh to ourselves and think something along the lines of, “Yeah, right. I can think of a million...
If you were one of the many who described the 2023 Super Bowl ads as “refreshing,” you’re not alone. We believe there’s a reason. The ads this year relied on shock value and were packed full of moments leaving viewers saying, “I didn’t see that coming!” From M&M's...
Srinivas Narayanan, the director of Facebook AI, said “If a picture is worth a thousand words, a video is a library.” As social media continues to evolve, businesses need to adapt to it. Video marketing is becoming the leading form of advertising, producing the most...