Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice

By: Goodway Group Bringing programmatic in-house is an increasingly popular move for marketers looking to gain more control and transparency in their media campaigns. But, the question of whether or not to ultimately take programmatic in-house doesn’t have to be a binary choice. While some brands may succeed in bringing 100% of their programmatic in-house, […]

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first data strategy

First Data Strategy in 3 Simple Steps

By: Goodway Group The number of cord-cutters, adults who abandon pay TV in favor of streaming services, is accelerating rapidly according to eMarketer and is expected to be more than one-fifth of the U.S. population by the end of 2022. But, when a telecommunications company offering fiber optic services, including fiber internet, fiber phone, and fiber […]

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Video Advertising is Changing with OTT TV

Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top TV, your experience couldn’t be more different. Every time you watch, there is a variety of decisions at your fingertips. Do you still want to watch cable, or will you choose […]

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2019 Marketing Trends

11 Digital Marketing Trends You Can No Longer Ignore in 2019 By Nidhi Dave As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest […]

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The Beginner’s Web Design Checklist for Maximum Conversions

By Jacob Cass – We live in a world where almost every web development task can be accomplished with the help of online tools. There are pre-made themes that help get the barebones ready, form builders to enable user interactions, plugins for extra functionality, and more. If your goal is to get a simple website up and […]

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Bottling Nonconformity

By Alyssa Ruane Why Trailblazers Are Not Typically Accepted At First Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean […]

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Why Do Mobile Marketing Strategies Matter?

Consumers are using their smartphones more today than ever before. The average time spent with a person’s mobile device is more than 3 hours a day*; checking their phone (on average) every 12 minutes. They are watching videos, searching for information, researching companies, listening to music, engaging with social media, etc. Here are a few […]

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What is the status for digital agencies? “Interesting read summarizing the current state of digital-only agencies. As programmatic creates a commoditization of the space, there is now and will always be a premium for strategy, knowledge and breadth of service.”  -Rick Rhyner, President Rhycom https://digiday.com/marketing/digital-agencies-struggle-new-market-reality/

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