Industry News

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2019 Marketing Trends

11 Digital Marketing Trends You Can No Longer Ignore in 2019 By Nidhi Dave As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest […]

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The Beginner’s Web Design Checklist for Maximum Conversions

By Jacob Cass – We live in a world where almost every web development task can be accomplished with the help of online tools. There are pre-made themes that help get the barebones ready, form builders to enable user interactions, plugins for extra functionality, and more. If your goal is to get a simple website up and […]

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Bottling Nonconformity

By Alyssa Ruane Why Trailblazers Are Not Typically Accepted At First Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean […]

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Why Do Mobile Marketing Strategies Matter?

Consumers are using their smartphones more today than ever before. The average time spent with a person’s mobile device is more than 3 hours a day*; checking their phone (on average) every 12 minutes. They are watching videos, searching for information, researching companies, listening to music, engaging with social media, etc. Here are a few […]

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What is the status for digital agencies? “Interesting read summarizing the current state of digital-only agencies. As programmatic creates a commoditization of the space, there is now and will always be a premium for strategy, knowledge and breadth of service.”  -Rick Rhyner, President Rhycom https://digiday.com/marketing/digital-agencies-struggle-new-market-reality/

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Breaking Down Media Silos

Pam Williams, Rhycom’s Director of Media, was selected to participate as a digital media panelist at a recent Kansas City luncheon, hosted and moderated by programmatic market leader, Digilant. The event, held at Stock Hill restaurant, provided an intimate environment for Kansas City’s top media professionals to discuss how they are navigating through the ever-changing […]

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How Email Marketers Are Embedding Video

https://www.emarketer.com/Chart/Share-of-Embedded-Marketing-Email-Videos-North-America-by-Format-June-2015-Aug-2016-among-campaigns-analyzed-by-Liveclicker/199757   About 22% of US marketing practitioners plan to add HTML 5 video this year. Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to […]

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From Ad Age- Facebook Signals Institutions Are Out, Individuals Are In

With Facebook’s recent announcement that it is changing its algorithm to favor content from friends and family over publications, the media community is proceeding with uncertainty. This change makes it clear that people are prioritizing relationships, and marketers should be as well. With trust in institutions at an all time low, peer-to-peer influence has never […]

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