Making a Difference with Sustainable Marketing

Ten-to-fifteen years ago the idea of sustainable marketing could have been summed up by the catchphrase “going green.” Businesses were going paperless, reducing waste, limiting power usage, and using recycled products. The impact of business on the ecosystem was creating buzz, and many brands geared their messaging around their efforts towards saving our planet. These […]

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Event Canceled? How to Still Engage with New and Current Clients

Most B2B business is developed through in-person events and is the foundation for many companies. As Trade Shows, Conferences, and Events continue to be postponed, how do you maintain and grow business relationships? New research from Demand Gen Report shows that in-person events are crucial to many B2B companies’ business: More than half of the […]

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NOT CANCELED: TV Viewership!

Media usage is expected to increase as more Americans are forced to remain in their homes because of the coronavirus crisis, according to a new report from Nielsen. Nielsen said that staying put can lead to almost a 60% increase in the amount of content watched. “Considering that consumers around the globe are already leaning […]

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Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice

By: Goodway Group Bringing programmatic in-house is an increasingly popular move for marketers looking to gain more control and transparency in their media campaigns. But, the question of whether or not to ultimately take programmatic in-house doesn’t have to be a binary choice. While some brands may succeed in bringing 100% of their programmatic in-house, […]

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first data strategy

First Data Strategy in 3 Simple Steps

By: Goodway Group The number of cord-cutters, adults who abandon pay TV in favor of streaming services, is accelerating rapidly according to eMarketer and is expected to be more than one-fifth of the U.S. population by the end of 2022. But, when a telecommunications company offering fiber optic services, including fiber internet, fiber phone, and fiber […]

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Video Advertising is Changing with OTT TV

Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top TV, your experience couldn’t be more different. Every time you watch, there is a variety of decisions at your fingertips. Do you still want to watch cable, or will you choose […]

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2019 Marketing Trends

11 Digital Marketing Trends You Can No Longer Ignore in 2019 By Nidhi Dave As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest […]

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