Rhycom Insights

Giving Back and Saving Lives

Thank you. You just funded my life. As the current board chair for the Kansas City-based, non-profit organization Warriors’ Ascent, the impact of helping others and being involved in the community really hit home at a recent event. Before we hit the links at our golf tournament fundraiser, several folks made some general announcements and […]

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What Overdue Haircuts and Brands Have in Common

COVID-19 has obviously impacted the way we normally live including first-world problems like how often we decide to wear pants, how often we shower and shave, and what we do about increasingly out-of-control hairstyles! It’s true. I have heard many business, family and guy friends talking about how their golden locks have become a bit […]

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“Lorem Ipsum Dolor Sit Amet”

No, we’re not singing a Latin Christmas hymn; though I wouldn’t be surprised if someone has put these words to music. There is a lot of humor surrounding this Lorem Ipsum, and if you’re a fan of Chipotle you may have seen some of it on the side of their bags a few years ago. […]

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color palette

The Colorful World of Color Palette Design

How does a designer really go about choosing a color palette for their brand? How do we as designers explain that there really is strategic thinking behind our decisions and that it’s not just personal preference or subconscious decision? I will start by saying that a bit of choosing brand colors is preference and/or may […]

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Video Advertising is Changing with OTT TV

Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top TV, your experience couldn’t be more different. Every time you watch, there is a variety of decisions at your fingertips. Do you still want to watch cable, or will you choose […]

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social stories

Social Media Stories: Personalize Your Brand

With social media stories, how we consume social media is changing. Long gone are the days of a downward scroll through an intimate feed of your closest friends. In its place is (on a variety of platforms) an interactive social landscape- where users engage not just with their friends but also with brands, influencers, and […]

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Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

https://www.nytimes.com/2019/01/20/technology/amazon-ads-advertising.html Image Credit Michael Waraksa By Karen Weise Jan. 20, 2019 SEATTLE — When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory business, it directed ads to people […]

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4 Steps to Creating a Successful CSR Campaign

Giving back in some way is usually at the heart of a company’s mantra and according to Nielsen, 66 percent of global online consumers across 60 countries said that they are willing to pay more for products and services from companies that are committed to positive social and environmental impact. If you want your company’s CSR (Corporate Social […]

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Brand Essence

How finding your “Why” maximizes your marketing efforts

People don’t buy what you do; they buy why you do it. This is the driving idea behind Simon Sinek’s TED Talk,“How Great Leaders Inspire Action” and is well worth the 18 minute watch. In this talk, Sinek says that understanding the values behind an organization is fundamental to knowing what they do and how they do it. […]

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