Rhycom Insights

Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

https://www.nytimes.com/2019/01/20/technology/amazon-ads-advertising.html Image Credit Michael Waraksa By Karen Weise Jan. 20, 2019 SEATTLE — When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory business, it directed ads to people […]

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4 Steps to Creating a Successful CSR Campaign

Giving back in some way is usually at the heart of a company’s mantra and according to Nielsen, 66 percent of global online consumers across 60 countries said that they are willing to pay more for products and services from companies that are committed to positive social and environmental impact. If you want your company’s CSR (Corporate Social […]

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Brand Essence

How finding your “Why” maximizes your marketing efforts

People don’t buy what you do; they buy why you do it. This is the driving idea behind Simon Sinek’s TED Talk,“How Great Leaders Inspire Action” and is well worth the 18 minute watch. In this talk, Sinek says that understanding the values behind an organization is fundamental to knowing what they do and how they do it. […]

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Why Obtaining a Trademark for Your Name & Logo Matters

Imagine your company is undergoing a rebrand. You’ve spent months selecting a new name and/or even designing a gorgeous new logo. Everything has been going according to plan, and you can’t wait to unveil it to the public. When the day of your brand launch finally rolls around, to your horror, you discover that another […]

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How to Dominate with Inbound Marketing

What is Inbound Marketing? Inbound Marketing is a hand-picked group of content and digital solutions that when used in rhythmic harmony, ensures a steady flow of web traffic and drives action. Proactive marketing is a marketer’s holy grail and requires building and maintaining momentum to ultimately increase conversions. It’s not easy to just come up […]

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5 Reasons Why You Should Use Influencers

It’s time for your company to take advantage of influencer marketing. So what exactly are influencers? We’ll tell you. Influencers are social content creators with a large following who know how to connect with and build digital audiences. They are key assets to marketers. In fact, influencer marketing has become such an integral part of […]

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6 Steps to Developing Custom Brand Photography

Photography is used for storytelling, and when done well, it can send a powerful message. When you think of Nike, you think of intense athletes. Vogue evokes fashion and style. National Geographic captures epic and vibrant nature images. Rather than restricting themselves to stock photography, these companies use custom photography to tell their brand story […]

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Do You Have a Responsive Site?

https://www.emarketer.com/Article/Half-of-B2B-Sellers-Have-Responsive-Site/1014748 Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design.   In August 2016, ecommerce solutions provider Gorilla Group surveyed the websites […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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