Client Spotlight: Boutte Tree

Boutte Tree is a trusted Atlanta-area tree care company known for skilled crews, long-term tree health, and a strong community presence. They partnered with Rhycom to modernize their marketing, elevate brand visibility, and create a scalable growth engine that matches the sophistication of their operations.

Their Challenge / Our Strategy

TV & Radio  ·  Display Ads  ·  Paid & Organic Search  ·  Social Media

Boutte Tree sought to strengthen their position in a crowded market, unify marketing efforts, and better reflect their values of neighborly service, efficiency, and deep expertise. They also needed clearer measurement systems to guide decision-making and long-term growth.

Rhycom built a full-funnel marketing program supported by a refreshed brand platform and a unified media plan. This included updated messaging brand framework, new broadcast, CTV and radio storytelling, coordinated display and online video campaigns, high-intent paid search structure, and consistent paid and organic social activity. Every touchpoint reinforced a clear, trustworthy, people-first message.

Radio Advertisement

Results

Across channels, Boutte Tree experienced clear and measurable growth. Website performance accelerated, with sessions increasing by 163%, total users by 193%, and new users by 202%, supported by a 94% rise in total site interactions. Search visibility strengthened with a 45% improvement in average ranking and higher CTR, driven by consistent gains in branded and competitive non-branded terms. Paid search became a major demand driver, producing a 570% increase in clicks and a 3,174% increase in impressions, while connected TV, radio, and digital media scaled awareness and reinforced brand recall throughout the region.

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Website Sessions

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First Time Website Visitors

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Total Site Engagements

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Search visibility (avg. position)

Conclusion

Boutte Tree has a modern, integrated marketing system that builds demand, showcases their expertise, and supports long-term growth. With aligned messaging and coordinated media guiding customers from awareness to action, the brand is better positioned than ever as Atlanta’s leading, trusted tree care provider.