Brand Awareness Case Study: Joseph’s Junk Removal
Joseph’s Junk Removal, a junk removal company based in Atlanta, partnered with Rhycom to strengthen brand awareness and drive new, high-value bookings. Competing against national chains, Joseph’s Junk Removal needed a campaign that put a real, relatable face on the brand while highlighting the company’s professionalism, integrity, and hometown personality.
Strategy
Rhycom developed an integrated campaign to build awareness, showcase the Joseph’s Junk Removal team, and highlight the brand’s genuine, service-first approach. Using a multi-platform media plan across TV, social media, display advertising, and search, Rhycom positioned Joseph’s as the most trusted and professional local option for junk removal in the Atlanta DMA.
TV · Social Media · Display Advertising · Search Advertising
%
Brand Awareness
%
Social Engagement
%
New Web Users
Challenge
Joseph’s Junk Removal had built a strong reputation for professionalism and excellent service but lacked brand awareness compared to larger national competitors. Many local homeowners were unfamiliar with the brand’s story or the level of professionalism that sets it apart.
The challenge was to bring Joseph’s genuine, relatable leadership story to the forefront and make the brand feel approachable, trustworthy, and immediately recognizable to homeowners ages 35–64 with household incomes above $75K.
Solution
Rhycom created a campaign that put the spotlight on real people and authentic service. The message “Put a real face on your junk removal company” guided the creative direction, highlighting Joseph’s story and his team’s commitment to professionalism and trust.
