Manildra USA | Rhycom Advertising

Manildra Group USA is a leading supplier of wheat-based ingredients for food manufacturers, with vital wheat gluten, proteins, starches, and fiber. Their on-site Innovation Center supports custom formulation and product development.

Manildra Group USA is a leading supplier of wheat-based ingredients for food manufacturers, with vital wheat gluten, proteins, starches, and fiber. Their on-site Innovation Center supports custom formulation and product development.

The Challenge

Web Development · SEO & PPC · Social Media · Trade Show Asset Development · Brand Strategy

As Manildra’s portfolio expanded and their presence at major industry events grew, the opportunity to match their marketing to their product story became undeniable. With two important trade shows on the horizon and a growing audience of food manufacturers looking for the right ingredient partner, they were ready to invest in a full marketing infrastructure.

The Approach

Rhycom started with a brand consistency audit across every customer-facing asset, which drove the strategic brief: modernize without disrupting equity, sharpen the product portfolio story, and build a system the team could sustain.

The website rebuild came next. Rhycom redesigned and developed a new website with SEO integrated from day one, product pages designed as sales destinations, and lead capture built in as users explored the site.

In parallel, Rhycom rebuilt the full collateral library: standardized sales sheets, updated presentation templates, email signature, sustainability one-pagers, and messaging that anchored Manildra to consumer trends — GLP-1-friendly, high-protein, high-fiber, etc.

With the foundation in place, Rhycom launched an ongoing content engine: email campaigns, social media management, paid advertising, trade show booth graphics, video, and more.

Results

Since launching, Manildra climbed from #9 to #1 in search visibility among tracked competitors, and organic search became the site’s top traffic source. On LinkedIn, our content strategy built for R&D teams and procurement managers is running at 11.4% engagement rate, more than 4X the 1–3% industry average for company pages.