Client Spotlight: Tree Worx

Tree Worx is a Chattanooga-based tree care company known for professional crews, certified arborists, and dependable service. They partnered with Rhycom to reach more homeowners, improve channel efficiency, and better align their marketing efforts.

Their Challenge / Our Strategy

TV & Radio · Display Ads · Paid & Organic Search · Social Media

Tree Worx needed to differentiate themselves in a competitive, price-driven market, unify marketing efforts, and gain a clearer understanding of what drives leads and long-term growth.

Rhycom built a full-funnel marketing system, including broadcast and connected TV, programmatic audio, digital display and online video for consistent visibility, an improved paid search structure for high-intent capture, and social media efforts focused on community connection and education.

30 Second LASIK Radio Advertisement

Results

Tree Worx saw strong performance across channels. Website activity grew with a 152% increase in sessions, 177% increase in total users, and 179% increase in new users, supported by a 31% rise in total site interactions. Search visibility improved with a 29.5% lift in average position, stronger branded keyword performance, and steady non-branded rankings. Paid search scaled efficiently, delivering an 8% increase in clicks, a 117% increase in impressions, and a 10.5% improvement in cost per conversion, while connected TV delivered more than 85,000 impressions and a 98.8% completion rate, helping build brand familiarity across Chattanooga.

%

Website Sessions

%

First Time Website Visitors

%

Total Site Engagements

%

Search visibility (avg. position)

Conclusion

Tree Worx benefits from a unified marketing system that increases visibility, drives stronger lead flow, and supports long-term business expansion. By aligning brand, media, and measurement, Rhycom helped position Tree Worx as a trusted and recognizable presence throughout the region.