(913) 451-9102 info@rhycom.com

Case Study
Durrie Vision

Durrie Vision is a nationally recognized innovator and leader in the field of refractive surgery located in Overland Park, Kansas.

Categories

Digital Advertising
Programmatic TV
Videography
Creative Development
CRM
Reporting & Analytics
Paid Search

Challenge

With the media landscape and customer journey continually becoming more fragmented, Durrie Vision began to look for a marketing plan that would deliver a relevant LASIK message to a hard to reach audience to generate more leads.

 

Solution

Rhycom developed a “What can LASIK do for you” campaign that conveys the benefits of having the LASIK procedure. The campaign uses a synergistic approach via advanced TV, programmatic audio, display and paid search to drive users down the consumer funnel and generate leads. Since implementing this holistic media strategy in March of 2019, Durrie Vision has seen a 75%+ increase in quality in-bound calls, as well as hundreds of online bookings. By using a multitude of behavioral targeting segments from various data providers, Rhycom was able to find in-market prospects and serve ads to them across multiple media channels in order to achieve the optimal frequency required for them to convert.

  • 75% increase in quality calls after first month of campaign
  • 25% of users only take 48 hours to book after viewing ad

Reach Us

Corporate Woods, Building 12
10975 Benson Drive, Suite 220
Overland Park, KS 66210

(913) 451-9102

info@rhycom.com

    Leave a Message

    Receive Rhycom Updates

    12 + 15 =

    Pin It on Pinterest