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How Basketball and Marketing Are Similar

How Basketball and Marketing Are Similar

The madness of March is right around the corner and it’s one of sports’ biggest events of the year. The teams practice and compete all season for their chance at the national title, and it made us think of the similarities between basketball (or sports in general) and...

Client Spotlight: True Owl Cybersecurity Practices

Client Spotlight: True Owl Cybersecurity Practices

During our recent work with cybersecurity experts, True Owl Technologies, on website development and an integrated email campaign, we were prompted to reevaluate our own cyber defenses. To be proactive, we researched and compiled some essential practices companies...

The Rise of Social Commerce

The Rise of Social Commerce

Whether purchasing items in person or online, shopping post-pandemic has changed. The growth of e-commerce over the past several years has not slowed down, and social media use has increased year over year. What does this mean for businesses? Social commerce. Social...

Generative AI In Today’s Workplace

Generative AI In Today’s Workplace

Unless you’ve been living under a rock, you have probably heard the phrase, “AI in the workplace,” at some point over the last several years. Conversations surrounding the growing development and accessibility of Generative AI run the spectrum from positive excitement...