What's happening at Rhycom?

Read up on the latest industry trends, Rhycom related tidbits or anything else that’s been buzzing around in our heads.


#IAMANATHLETE WIN for KC recently held their KC Women’s Sports Awards Celebration Luncheon.  The event recognizes the awards, contributions and achievements in women’s sports and fitness in the Kansas City area. It was inspiring listening to the bravery, dedication and determination in the winner’s stories.  To use a mash-up word coined by Sarah Morris, the […]

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Nielsen’s Social Content Ratings Will Include Data From Facebook.

http://www.adweek.com/news/television/nielsen-will-add-facebook-its-social-ratings-measure-conversation-around-tv-169095 Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV Instagram next for expanded service By Tim Baysinger For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching […]

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Why Influencers are Key to Your Content Platform

How B2B marketers can tap “influentials” for content marketing. http://adage.com/article/digitalnext/influencers-key-content-platform/301981/ The New Year is upon us, the marketing statistics are coming out, and the numbers on content marketing remain confusing. As it becomes more pervasive (nine out of 10 b-to-b marketers use content marketing to drive customer engagement), content marketing is also the focus of […]

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Five Social Trends Marketers Won’t Be Able to Ignore in 2016

Happy New Year – Here is a great article from Ad Age that addresses expected Social Media changes in 2016 http://adage.com/article/digitalnext/social-trends-marketers-ignore/301725/   With the year coming to an end, headlines like “The War on Advertising” and “The Perfect Storm” are becoming more common as marketers are getting the year-end jitters, asking “What’s next?” and “Where […]

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Media Mix Engages Rhycom for Website

Media Mix, a not-for-profit network of media professionals, engaged Rhycom to re-design and develop its website. The new website will help Media Mix better collaborate with members, its charity partners and the media community on what it’s passionate about – providing leadership, promoting high professional standards, and serving media buyers, planners and sellers in the […]

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