What's happening at Rhycom?

Read up on the latest industry trends, Rhycom related tidbits or anything else that’s been buzzing around in our heads.

City of Champions

Rhycom was proud to be a Gold Sponsor of The Kansas City Sports Commission Awards Banquet held on April 18.  It was a great event and we’d like to extend our congratulations to all the nominees and winners! Every year, The Kansas City Sports Commission honors outstanding individuals for their commitment and achievements in sports at the […]

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Rhycom Starts 2016 with a Bang!

“We have had a great start to 2016 with commitments from a host of great organizations. Mobile Capital Group, Reece Nichols Koehler Bortnick Team (KBT), Crossroads Investment, Burnett & Driskill Law Firm, Company Kitchen, ETF Portfolio Partners and the Overland Park Convention & Visitors Bureau (OPVCB). We were very fortunate to have a strong end of year for […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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TV Advertising Drives Social Chatter

Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]

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