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Read up on the latest industry trends, Rhycom related tidbits or anything else that’s been buzzing around in our heads.

Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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TV Advertising Drives Social Chatter

Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]

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#IAMANATHLETE

#IAMANATHLETE WIN for KC recently held their KC Women’s Sports Awards Celebration Luncheon.  The event recognizes the awards, contributions and achievements in women’s sports and fitness in the Kansas City area. It was inspiring listening to the bravery, dedication and determination in the winner’s stories.  To use a mash-up word coined by Sarah Morris, the […]

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Nielsen’s Social Content Ratings Will Include Data From Facebook.

http://www.adweek.com/news/television/nielsen-will-add-facebook-its-social-ratings-measure-conversation-around-tv-169095 Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV Instagram next for expanded service By Tim Baysinger For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching […]

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Why Influencers are Key to Your Content Platform

How B2B marketers can tap “influentials” for content marketing. http://adage.com/article/digitalnext/influencers-key-content-platform/301981/ The New Year is upon us, the marketing statistics are coming out, and the numbers on content marketing remain confusing. As it becomes more pervasive (nine out of 10 b-to-b marketers use content marketing to drive customer engagement), content marketing is also the focus of […]

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