What's happening at Rhycom?

Read up on the latest industry trends, Rhycom related tidbits or anything else that’s been buzzing around in our heads.
Brand Essence

How finding your “Why” maximizes your marketing efforts

People don’t buy what you do; they buy why you do it. This is the driving idea behind Simon Sinek’s TED Talk,“How Great Leaders Inspire Action” and is well worth the 18 minute watch. In this talk, Sinek says that understanding the values behind an organization is fundamental to knowing what they do and how they do it. […]

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Alexa, How Do I Drive More Brand Awareness?

Rhycom is excited to announce that we are the first agency in the Kansas City market to negotiate advertising placements on Amazon’s Alexa voice and video assistant. Rhycom’s client, Kansas City Regional Association of Realtors® (KCRAR) will run a “Did You Know” campaign that will highlight the benefits of using a licensed Realtor®. The brand […]

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Why Obtaining a Trademark for Your Name & Logo Matters

Imagine your company is undergoing a rebrand. You’ve spent months selecting a new name and/or even designing a gorgeous new logo. Everything has been going according to plan, and you can’t wait to unveil it to the public. When the day of your brand launch finally rolls around, to your horror, you discover that another […]

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How to Dominate with Inbound Marketing

What is Inbound Marketing? Inbound Marketing is a hand-picked group of content and digital solutions that when used in rhythmic harmony, ensures a steady flow of web traffic and drives action. Proactive marketing is a marketer’s holy grail and requires building and maintaining momentum to ultimately increase conversions. It’s not easy to just come up […]

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Bottling Nonconformity

By Alyssa Ruane Why Trailblazers Are Not Typically Accepted At First Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean […]

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