What's happening at Rhycom?

Read up on the latest industry trends, Rhycom related tidbits or anything else that’s been buzzing around in our heads.

“Lorem Ipsum Dolor Sit Amet”

No, we’re not singing a Latin Christmas hymn; though I wouldn’t be surprised if someone has put these words to music. There is a lot of humor surrounding this Lorem Ipsum, and if you’re a fan of Chipotle you may have seen some of it on the side of their bags a few years ago. […]

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Rhycom Celebrates 20th Anniversary

October 1, 2019 – This October Rhycom celebrates its 20th year Anniversary. Since 1999, Rhycom has helped clients achieve their strategic marketing goals. We were founded in 1999 with the goal of providing marketing and advertising services to regional, national and international organizations. Since that time, the firm has grown into one of Kansas City’s […]

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Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice

By: Goodway Group Bringing programmatic in-house is an increasingly popular move for marketers looking to gain more control and transparency in their media campaigns. But, the question of whether or not to ultimately take programmatic in-house doesn’t have to be a binary choice. While some brands may succeed in bringing 100% of their programmatic in-house, […]

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first data strategy

First Data Strategy in 3 Simple Steps

By: Goodway Group The number of cord-cutters, adults who abandon pay TV in favor of streaming services, is accelerating rapidly according to eMarketer and is expected to be more than one-fifth of the U.S. population by the end of 2022. But, when a telecommunications company offering fiber optic services, including fiber internet, fiber phone, and fiber […]

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color palette

The Colorful World of Color Palette Design

How does a designer really go about choosing a color palette for their brand? How do we as designers explain that there really is strategic thinking behind our decisions and that it’s not just personal preference or subconscious decision? I will start by saying that a bit of choosing brand colors is preference and/or may […]

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