Commerce Bank, with 200+ branches in five midwestern midwestern states, is a leader in personal, small business and commercial banking as well as wealth management. Its product line, Commerce Vantage, is an integrated suite of business-to-business financial services designed to streamline companies’ accounts payable process. The challenge was to effectively communicate the breadth of the offering in a simple easy-to-understand manner.
Rhycom developed a series of four animated videos that broke down a complex selling proposition. The videos were educational and provided a marketing message focused on enhanced accounts payable automation and revenue share for Commerce clients. The videos are being used to create awareness for the national business development initiative and provide features and benefits to prospects.