Company Kitchen (CK) was a sub-brand of Treat America, a national food-service company serving employers. The organization decided to rebrand Treat America as CK. One of the first orders of business was to develop a totally new and fresh website that could house all its products and services, from cafes and markets to vending and coffee. The site also needed to connect to each members’ mobile app and its client portal where CK’s customers can monitor and pay their account, track what they eat and drink and access their daily nutritional information.
Rhycom developed an updated brand focused on healthy food and people. This included new fonts and a color palette that reinforced the healthy choices available at CK. Rhycom worked closely with CK’s IT staff and developed recommendations to meet its website security and SEO needs. The site launch launched with excellent reviews from the client and its customers.