For over 25 years, CRB has provided innovative design solutions for the life science and advanced technology industries all over the globe. They deliver solutions to enhance value, productivity and return on investment across a comprehensive range of services including consulting, design, construction, commissioning, qualification and validation. CRB sought a go-to-market strategy for their services and different markets.
Rhycom’s expertise in business and marketing strategy helped CRB better define the diverse sectors of their practice groups and unite and integrate their messaging under a unifying CRB corporate brand. Rhycom evolved CRB’s brand image and applied it to tactics including print advertising, corporate brochures, as well as online applications such as website development and email marketing.