George ClinicalAdvertising / Branding / Design / Interactive / Video
George Clinical, headquartered in Sydney Australia, is a leading Asia Pacific CRO (Contract Research Organization) conducting clinical trials to serve the pharma and biotech industries. After the acquisition of a domestic CRO, they entered the U.S. market with a goal of expanding their business here and throughout Europe.
Working closely with George Clinical, Rhycom initiated customer research to refine their brand and update their overall messaging. We developed and manage a content marketing and PR plan, digital advertising, paid search, trade show exhibits, collateral creation, and video development. In the first year of the campaign, their worldwide sales increased 100%.