Client Spotlight: George Clinical
George Clinical is a global contract research organization headquartered in Sydney, Australia, providing clinical trial services to pharmaceutical, biotech, medical device and diagnostic organizations. We have been very fortunate to work closely with them and support their amazing growth over the last five years.
Strategy
Working with a global client requires us to be responsive and resourceful, especially when it comes to media placement, public relations and content creation spanning continents.
Integrated Media Planning · Website & CRM Management · Content Creation · Project Management
what we do for george clinical:
Integrated Media Planning
George Clinical’s global presence requires careful research to identify the right media channels in each market; US, Europe, Asia-Pacific and China. We deploy strategic messaging through various digital platforms to reach targeted audiences to drive international awareness and qualified leads. Campaigns are constantly monitored, adjusted and optimized for performance.
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Paid search clickthrough-rate indexes against national average
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Display banners clickthrough-rate indexes against national average
Media Impressions delivered since 2021
what we do for george clinical:
Website & CRM Management
Our capabilities enable us to make rapid website changes, ensuring information is up-to-date and relevant across multilingual websites. Digital campaigns drive traffic to the website and leads are immediately captured in a CRM system. This complements an ongoing content marketing strategy consisting of conferences, e-newsletters, webinars, videos, KOL marketing, press releases, LinkedIn, case studies, and other tactics and channels.
- US Traffic Since 2022 +31%
- Australian Traffic Since 2022 +41%
- UK Traffic Since 2022 +69%
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Bouce Rate Since 2022
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Views & Sessions Since 2022
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Average Session Duration Since 2022
what we do for george clinical:
Content Creation
Highlighting their scientific leaders through integrated video and digital content has positioned them as thought-leaders in their respective therapeutic areas. Working closely with their marketing and business team, the plan has helped them grow their LinkedIn followers from 14k to 75k followers while increasing their global revenue by over 100 percent in the last three years.
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LinkedIn Followers Over 5 Years
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Newsletter Open Rate Since 2022
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Case Study Downloads Since 2022
what we do for george clinical:
Project Management
Coordinating integrated campaigns, conferences, webinars, media relations, CRM integration and website updates has required detailed project management and commitment from our team. We interface with many levels from C‑Suite, business development, internal marketing and IT to operational teams responsible for pivotal countries and regions.
Proven ROI
At the start, Rhycom initiated customer research to refine George Clinical’s brand and update its overall messaging. By focusing on precise messaging, comprehensive content channels and targeted media placements around key global hubs and industry events, marketing efforts drove significant website traffic. We have been very fortunate to support their efforts.