Hearst broadcast affiliates KMBC and KCWE are home to ABC and CW programing in the greater Kansas City market. These two stations keep the metro area informed with top-rated news coverage and entertained with some of the hottest shows on television. As KMBC and KCWE rollout new programs in their lineup, Hearst uses local media advertising to drive awareness of the new offerings. Hearst needed an agency partner that could help effectively and efficiently deliver the right message to prospective and potential viewers.
Rhycom worked closely with each station’s promotional team to build campaigns that would help drive awareness of new programing. Working closely with the client, we helped plan and negotiate strategic, time-sensitive campaigns to help support the fan base of programs like Ellen, Modern Family, and Anger Management, while coordinating the co-op submissions with partners like Warner Brothers.