Jones Development

Branding / Design
CHALLENGE
Jones Development, founded in 1994, wanted to evaluate their current brand and determine the best position for continued future growth.
SOLUTION
Rhycom worked with Jones Development to survey customers, contractors, brokers, and financial institutions to gain insight into what each group felt was most important when partnering with a development firm. Based on the research, new positioning and messaging was developed as well as an updated logo and brand identity.