ProPharma Group consolidated its two subsidiaries, PI-ARM and Prosar, under one, global brand to better position itself as a single source for comprehensive compliance solutions. The rollout of this merger and additional services was a strategic opportunity to update the look and feel of the ProPharma brand. They solicited Rhycom to coordinate a number of moving parts, all leading up to the launch.
Rhycom began with the creative development of a service graphic with the new services offered by ProPharma. This graphic also alluded to the global reach of their consolidated brand. A website landing page was implemented as well as a slider image for the existing ProPharma Group website. Tradeshow graphics and print materials were designed for use in both the U.S. and Europe. Advertisements were produced for submission at a Fall conference and upcoming trade publications. And a unique hexagon-shaped mailer went out to contacts around the world. All pieces were fashioned using new imagery, iconography and color palette from the updated brand.