Standard Sheet Metal

Video

SSM Video

CHALLENGE
For years, customers considered Standard Sheet Metal a traditional sheet metal company. But in reality, they were much more. They are an industry leader in custom and architectural metal fabrication. To transcend customers’ perceptions, they rebranded to SSM and set out to communicate how they are different.
SOLUTION
Rhycom worked with SSM to develop a capabilities video that highlights what makes them unique: leading-edge design software; engineering expertise; equipment and facilities; and a workforce and leadership team that is second to none.