TuteraBranding / Interactive
Founded in 1984, The Tutera Group now owns and manages more than 35 senior living and skilled nursing facilities throughout the U.S. Each Tutera facility had a unique name and brand in its community, but none offered any recognition of the parent company. With a desire to build strong brand awareness, Tutera decided to rebrand all facilities to feel more unified and recognizable.
After extensive market research, Rhycom developed a comprehensive brand and messaging platform geared towards unifying all facilities under the brand promises of their parent company, Tutera. This included a company rebrand as well as development of new parent and facility logos, color palettes, tagline, sales collateral, website, advertising and an all-encompassing brand standards guide for all employees to ensure consistency. Tutera’s new brand has increased awareness and built recognition of the brand promises across all of its facilities.