XenoTech is an international contract research organization with expertise in evaluating drug candidates in preclinical studies. As the company has grown rapidly in the U.S. and internationally, they sought an efficient method for organizing their products and services in print and online. They wanted to provide their comprehensive technical information while providing customers an engaging experience.
Using our user experience (UX) design expertise, Rhycom color coded XenoTech’s products and services carrying over this coding into the website design, capabilities catalog, product technical guide, email marketing and advertising. The simplified design and streamlined organization made their offerings easier to find and created a compelling user experience.