How Email Marketers Are Embedding Video

https://www.emarketer.com/Chart/Share-of-Embedded-Marketing-Email-Videos-North-America-by-Format-June-2015-Aug-2016-among-campaigns-analyzed-by-Liveclicker/199757   About 22% of US marketing practitioners plan to add HTML 5 video this year. Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to […]

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WorkView Taps Rhycom

WorkView, a cloud based provider of enterprise work management solutions has hired Rhycom to assist them in developing their brand, website, video and digital advertising strategy and implementation. “We couldn’t be more excited to partner with WorkView and Mark Williams, their CEO.  Mark brings a world of experience to WorkView from his time as President and COO at Optiv, previously […]

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Rhycom launches new website for Company Kitchen, formerly Treat America.

Rhycom launches new website for Company Kitchen, formerly Treat America.  The new website is part of a comprehensive rebrand for the national food service company. Company Kitchen is a comprehensive workplace food service solution that combines cutting-edge technology with a larger variety of fresh, healthy, delicious foods.  To check out the site visit Company Kitchen

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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Nielsen’s Social Content Ratings Will Include Data From Facebook.

http://www.adweek.com/news/television/nielsen-will-add-facebook-its-social-ratings-measure-conversation-around-tv-169095 Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV Instagram next for expanded service By Tim Baysinger For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching […]

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Small Business isn’t just for Saturdays!

We’re all familiar with Black Friday, Small Business Saturday and Cyber Monday.  My favorite is Small Business Saturday.  Small Business Saturday was conceived by American Express in 2010 to help consumers support the small businesses that are the backbone of our country.  Did you know: Over 55% of the working population, works in a small […]

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