branding

4 Steps to Creating a Successful CSR Campaign

Giving back in some way is usually at the heart of a company’s mantra and according to Nielsen, 66 percent of global online consumers across 60 countries said that they are willing to pay more for products and services from companies that are committed to positive social and environmental impact. If you want your company’s CSR (Corporate Social […]

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Alexa, How Do I Drive More Brand Awareness?

Rhycom is excited to announce that we are the first agency in the Kansas City market to negotiate advertising placements on Amazon’s Alexa voice and video assistant. Rhycom’s client, Kansas City Regional Association of Realtors® (KCRAR) will run a “Did You Know” campaign that will highlight the benefits of using a licensed Realtor®. The brand […]

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Bottling Nonconformity

By Alyssa Ruane Why Trailblazers Are Not Typically Accepted At First Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean […]

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5 Reasons Why You Should Use Influencers

It’s time for your company to take advantage of influencer marketing. So what exactly are influencers? We’ll tell you. Influencers are social content creators with a large following who know how to connect with and build digital audiences. They are key assets to marketers. In fact, influencer marketing has become such an integral part of […]

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6 Steps to Developing Custom Brand Photography

Photography is used for storytelling, and when done well, it can send a powerful message. When you think of Nike, you think of intense athletes. Vogue evokes fashion and style. National Geographic captures epic and vibrant nature images. Rather than restricting themselves to stock photography, these companies use custom photography to tell their brand story […]

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Rhycom Sponsors and Attends Kansas City Sports Commission Awards Banquet

Rhycom was once again honored to be a Silver Level Sponsor of The Kansas City Sports Commission Awards Banquet held on April 27. The sold-out event of more than 1,000 people recognized and honored outstanding individuals for their contributions and accomplishments in sports. Winners of this year’s event are listed below: Coach of the Year […]

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Thomas McGee chooses Rhycom

Rhycom was recently tapped to partner with the insurance brokerage firm on the rebrand of their historic 107 year old company. Thomas McGee, founded in 1910 is one of the midwest’s premier risk management companies. Rhycom will provide strategy, research, branding, website development and advertising. “It was really exciting to be chosen by Thomas McGee, […]

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