digital marketing

Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

https://www.nytimes.com/2019/01/20/technology/amazon-ads-advertising.html Image Credit Michael Waraksa By Karen Weise Jan. 20, 2019 SEATTLE — When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory business, it directed ads to people […]

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What is the status for digital agencies? “Interesting read summarizing the current state of digital-only agencies. As programmatic creates a commoditization of the space, there is now and will always be a premium for strategy, knowledge and breadth of service.”  -Rick Rhyner, President Rhycom https://digiday.com/marketing/digital-agencies-struggle-new-market-reality/

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