Pam Williams, Rhycom’s Media Director, was asked to be one of five industry leaders on the Media Mix Agency Round Table Lunch and Learn panel to discuss the ever-changing media landscape. During the event, Pam shared how Rhycom has adapted and navigated the fragmented customer journey. “With the multitude of media options available for a […]
https://www.nytimes.com/2019/01/20/technology/amazon-ads-advertising.html Image Credit Michael Waraksa By Karen Weise Jan. 20, 2019 SEATTLE — When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory business, it directed ads to people […]
What is the status for digital agencies? “Interesting read summarizing the current state of digital-only agencies. As programmatic creates a commoditization of the space, there is now and will always be a premium for strategy, knowledge and breadth of service.” -Rick Rhyner, President Rhycom https://digiday.com/marketing/digital-agencies-struggle-new-market-reality/