Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice

By: Goodway Group Bringing programmatic in-house is an increasingly popular move for marketers looking to gain more control and transparency in their media campaigns. But, the question of whether or not to ultimately take programmatic in-house doesn’t have to be a binary choice. While some brands may succeed in bringing 100% of their programmatic in-house, […]

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