With social media stories, how we consume social media is changing. Long gone are the days of a downward scroll through an intimate feed of your closest friends. In its place is (on a variety of platforms) an interactive social landscape- where users engage not just with their friends but also with brands, influencers, and […]
11 Digital Marketing Trends You Can No Longer Ignore in 2019 By Nidhi Dave As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest […]
Rhycom was once again honored to be a Silver Level Sponsor of The Kansas City Sports Commission Awards Banquet held on April 27. The sold-out event of more than 1,000 people recognized and honored outstanding individuals for their contributions and accomplishments in sports. Winners of this year’s event are listed below: Coach of the Year […]
Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]
http://www.adweek.com/news/television/nielsen-will-add-facebook-its-social-ratings-measure-conversation-around-tv-169095 Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV Instagram next for expanded service By Tim Baysinger For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching […]
Happy New Year – Here is a great article from Ad Age that addresses expected Social Media changes in 2016 http://adage.com/article/digitalnext/social-trends-marketers-ignore/301725/ With the year coming to an end, headlines like “The War on Advertising” and “The Perfect Storm” are becoming more common as marketers are getting the year-end jitters, asking “What’s next?” and “Where […]