Search Engine Optimization (SEO) is the process of optimizing your website & online content to be visible to search engines whenever users search for your business or industry. SEO Basics A successful SEO strategy starts with the setup of your website, including a...
Business Today
How Generational Marketing Should Affect Your Social Media Strategies:
A successful marketing campaign is dependent upon having a deep understanding of your target audience—by identifying who exactly you are targeting and how that knowledge will shape your message, graphic design and presentation. There are various factors to consider...
How do you watch TV? A Guide to Modern TV Advertising
TV viewership has evolved: we can watch when we want, what we want and where we want on multiple devices. Over-the-Top (OTT) or sometimes referred to as Connected TV (CTV) has become more popular over the last few years due to its flexibility,...
Client Spotlight: True Owl Cybersecurity Practices
During our recent work with cybersecurity experts, True Owl Technologies, on website development and an integrated email campaign, we were prompted to reevaluate our own cyber defenses. To be proactive, we researched and compiled some essential practices companies...
The Rise of Social Commerce
Whether purchasing items in person or online, shopping post-pandemic has changed. The growth of e-commerce over the past several years has not slowed down, and social media use has increased year over year. What does this mean for businesses? Social commerce. Social...