![PlazaIII_logo-neutral-white](https://rhycom.com/wp-content/uploads/2024/02/PlazaIII_logo-neutral-white.png)
Client Spotlight: Plaza III
The Plaza III restaurant is an iconic Kansas City establishment.
Strategy
Since reinvented itself as a direct-to-consumer, mail-order food company, Rhycom developed a multi-channel campaign to reintroduce Plaza III as an eCommerce brand, delivering the iconic steakhouse menu right to your door.
Website Design & Development · Media Planning & Placement · Social Media · Email Marketing · Influencer Marketing
![Plaza III Instagram](https://rhycom.com/wp-content/uploads/2022/11/Plaza-III-Instagram.webp)
Challenge
Solution
Our goal was to build on the nostalgia of the original brand by staying true to their rich steakhouse colors and bold fonts but evolving with modern imagery for a new customer base. This translated into a sleek and simple package design and an easy-to-navigate e-commerce website. We then built a campaign around two themes; education of the “new” Plaza III and the quality of the food. We leveraged targeted cable, digital advertising, retargeting, influencer marketing, local PR, outdoor, email, paid and organic social media to promote the products and drive website traffic.
![Napkin Plaza III](https://rhycom.com/wp-content/uploads/2022/11/Napkin-Plaza-III.png)
![Plaza III Print Ad](https://rhycom.com/wp-content/uploads/2022/11/Plaza-III-Print-Ad.webp)
![Plaza III Case Study_web2](https://rhycom.com/wp-content/uploads/2022/11/Plaza-III-Case-Study_web2.webp)
![Plaza III Phone Mockups](https://rhycom.com/wp-content/uploads/2022/11/Plaza-III-Phone-Mockups.webp)
![Plaza III Case Study_Ad Gif](https://rhycom.com/wp-content/uploads/2022/11/Plaza-III-Case-Study_Ad-Gif.gif)
![Plaza III Outdoor](https://rhycom.com/wp-content/uploads/2022/11/Plaza-III-Outdoor.webp)