Lead Generation Case Study: Durrie Vision

Durrie Vision needed an integrated plan and creative campaign to communicate with multiple audiences and to promote different advanced vision correction procedures.

Download Our PDF

Strategy

Durrie Vision needed an integrated plan and creative campaign to communicate with multiple audiences and to promote different advanced vision correction procedures.  Rhycom developed a multi-platform approach to convert prospects into customers and to educate current patients on more advanced procedures.

Website Development  ·  Media Placement  ·  Social Media  ·  Influencer Marketing

30 Second LASIK Radio Advertisement

Challenge

Durrie Vision needed an integrated plan and creative campaign to communicate with multiple audiences and to promote different advanced vision correction procedures.

Solution

Rhycom concepted and created the “Sees the Day” campaign to convey the benefits of LASIK surgery. By using behavioral targeting, Rhycom was able to find prospects who were already in the market for the LASIK procedure. The creative concept was also utilized to educate current Durrie Vision patients on more advanced refractive lens replacement procedures.

Rhycom displayed ads across advanced TV, programmatic audio, display, and paid search, in order to achieve the optimal frequency required for them to convert.

The Numbers

We had a lot of quick success with this campaign, with a 75% increase in quality calls after the first month, and 25% of their users taking just 48 hours to book after viewing the ad.
  • Increase in Quality Calls – 75%
  • Users Booking After 48 hours – 25%